On October 20, China Travel International Investment Hong Kong Limited (CTG INTERNATIONAL), a subsidiary of China Tourism Group (CTG), introduced its new vacation destination brand, "CTG RESORTS". The launch coincided with the unveiling of the Desert Diamond Hotel, a new dazzling landmark in the Shapotou International Tourism Resort.

The event was a grand assembly of nearly a hundred guests, including representatives from local governments, cultural and tourism platforms, professional institutes, institutional investors, and major media outlets. They gathered to witness the official launch of the "CTG RESORTS" brand, marking CTG INTERNATIONAL's commitment to high-quality development and premium vacation experiences in the tourism industry.

FENG Gang, Deputy Secretary of the Party Committee, Director, and General Manager of CTG INTERNATIONAL, expressed at the conference that CTG INTERNATIONAL will stay attached to the vision of being a "Leading Investor and Operator of Tourist Destinations". Seizing the opportunities of the era, the company keeps innovating its portfolio of practical and high-quality projects. This year, CTG INTERNATIONAL introduced several new vacation products, including the Guili Hotel in Luzhou, the Kurdon Campsite in Xinjiang, and the family-friendly farm resorts in Anji Hele Valley. Today’s event highlighted the latest addition, the Desert Diamond Hotel in the Shapotou International Tourism Resort, with the Lugu Lake Lanyue Hotel in Designer Hotel series set to be unveiled by the end of the year.

During the conference, YANG Weiquan, Deputy General Manager of CTG INTERNATIONAL, provided an in-depth interpretation of the "CTG RESORTS" brand. He shared that "CTG INTERNATIONAL, with thirty years of profound experience in the vacation sector, focuses on strategic regions and benchmark projects, shaping four major product lines with a series of star products in hot spring vacations, family vacations, destination hotels, and tourist route vacations". He introduced the multi-dimensional product matrix and sub-brands encompassing "premium accommodation, dynamic entertainment, artistic leisure, health and vitality, and natural exploration".

YANG Weiquan stated that CTG INTERNATIONAL has established a platform company dedicated to the vacation business, leveraging the whole industry chain operation in culture and tourism, IP creation in culture and tourism, and leading integrated operation and management capabilities in China. This approach is expected to meet the high demands of travelers for quality vacations and sets a benchmark for ideal vacations worldwide.

The conference brought together leaders and partners in the cultural and tourism industry to share insights and discuss topics like trends in the vacation sector, brand value and brand shaping, and experiences in creating vacation products.

With the launch of the "CTG RESORTS" brand, CTG INTERNATIONAL embarks on a new journey to carry forward its commitment to cooperation, openness, and shared success, and the company will collaborate with outstanding partners to co-create industry value, build a tourism industry ecosystem, and contribute to the high-quality development of China's tourism sector.